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Recent Work

Recent Work

A Modern Take on a Beloved Original

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Rebranding Project

Rasna, once a nostalgic favorite, needed a modern refresh to connect with younger audiences.


In three weeks, I redesigned its branding, packaging, and crafted messaging that blends nostalgia with a fresh and vibrant appeal.

About Me

Hi, I'm Akriti Shah a UI/UX and Brand Designer.I create intuitive, user-centered experiences with purpose.Blending creativity with strategy.

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2025 Akriti Shah

A Modern Take on a Beloved Original

Dive into the process